Create the Freedom-Filled Future Your Family Deserves
Turn what you know into a new digital side hustle - without quitting your day job or missing out on family time.
Join 1 Million+ "Dad Hustlers" through 2030
Because you're carrying more than ever
You’re expected to provide, be present, stay healthy, grow professionally, and still enjoy life — all at once. Most systems weren’t built for that. A Dad Hustle gives you control over your time, income, and direction, and this movement ensures you don’t build it alone. You’re surrounded by dads choosing intentional growth over burnout. It’s about building something that supports your life, not drains it.
Because isolation is your real enemy
Most dads don’t struggle because they lack discipline or ambition — they struggle because they’re disconnected. From guidance, accountability, and other men who understand the pressure they’re under. Trying to build a Dad Hustle alone leads to stalled ideas and wasted energy. This movement creates momentum — clarity comes faster, confidence grows, and consistency lasts when motivation fades. Connected dads don’t just survive the process — they grow through it.
Because your kids are watching right now
Your kids are learning what work, leadership, and balance look like by watching how you live today. A Dad Hustle isn’t just about extra income — it’s about modeling ownership, resilience, and intentional decisions. When you build something of your own and join this movement, you show your kids that growth doesn’t have to cost family. You set a new standard — where work supports life, not the other way around. One dad choosing that path changes a household.
A million dads choosing it changes the future.
HOW IT WORKS
From sign-up to breakthrough
— your journey in four steps
01
JOIN
Start with clarity. Decide if starting a Dad Hustle is right for you in 2 hours or less.
02
LAUNCH
Take action. Follow our proven roadmap to get your Dad Hustle out into the world.
03
GROW
Build income. Drive $2K+/mo income working only 5 hours a week on your Dad Hustle.
04
THRIVE
Live better. Build an optimized life for yourself and your family through your Dad Hustle.
YOUR GUIDE
Hi, I'm Jeff Johnson
I've climbed the corporate ladder, chased promotions, and even built side hustles that ate up all my free time outside of my day job. I thought “success” meant working harder. But I was missing dinners. Missing weekends. Missing moments I couldn’t get back. The turning point came when I learned how to take what I already knew, package it online, and automate it into a side hustle that worked in just 30 minutes a day. In one magical launch, within 48 hours more than 30 people signed up for my online membership and that was the beginning of my Dad Hustle journey. Now, through Dad Hustle Project my goal is to help 1 million other dads through 2030 escape the grind and build freedom side businesses around their lives, not in place of them.
GO DEEPER
Discover what's new in our community
The Podcast
Tune in every Tuesday (new episodes) and Friday (classic shorts) for strategies and inspiration from Jeff on Spotify, Apple, YouTube or wherever you get your podcasts.
Local Chapters
We're on a mission to launch Dad Hustle Project LOCAL Chapters in most cities across America through 2030. Sign up to lead or join a chapter in your area now.
The Book
Jeff's first book The Dad Hustle Advantage drops Tuesday, June 16 - just in time for Father's Day 2026. Sign up now for bonuses and more all a part of this massive launch!
TESTIMONIALS
What our members are saying
“I Was Busy… But Going Nowhere.”
— Mike R., Dad of 3
“I was driving Uber, flipping random side gigs, and constantly exhausted. Dad Hustle Project helped me realize I didn’t need another hustle — I needed the right one. I finally built something that fits my life, not something that steals from it. I make more now, work less, and my kids actually see me.”
“This Gave Me a Way Out — Without Quitting My Job.”
— Jason T., Corporate Director & Dad
“I have a good corporate job, but I knew I didn’t want to depend on it forever. Dad Hustle Project showed me how to turn what I already know into a real side business without risking my career or my family time. For the first time, I’m building options — not just a paycheck.”